Reliable Tank Line
We partnered with Reliable Tank Line to design an ad campaign to attract and retain top-tier CDL drivers—positioning them as a long-term career destination through authentic storytelling and strategic creative.
Safe. Trusted.
Reliable.
Anchored by hero brand commercials, the campaign was designed to function within a lead-generation funnel. The primary spots established the tone and emotional appeal of Reliable Tank Line—positioning the company as a trusted, long-term career choice. Once prospective drivers landed on the recruitment page, they were met with supporting content from executives and current drivers, reinforcing the company’s values, culture, and commitment to its people.
BEHIND THE SCENES
Behind-the-scenes footage reveals the precision and craft behind the Reliable Tank Line campaign—capturing the disciplined execution and creative intent behind every frame. It offers a transparent look at our process, showcasing the professionalism that shaped the brand’s renewed image.
CLIENT:
Reliable Tank Line
Mike Robb: VP of Marketing
Collette Hostert: Creative Director
MacKenzie Evans: Digital Specialist
CREW:
Production: AFFIX Studio
EP & Director: Cameron Bates
Co-Producer: Bryce Johnson
DP: Joshua Ausley
Gaffer: Mason McCaskill
PA: Larry Walters
BTS Photo: Bryce Johnson & Collette Hostert
POST PRODUCTION:
Editor: Cameron Bates
Colorist: Cameron Bates
Sound Designer: Cameron Bates
Logo Animation: Mitch Foust
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