Children's Law Center of
Central North Carolina
We reimagined the Law Center through a fresh lens—focusing on the positive impact their services have across the Piedmont Triad and surrounding communities.
LET THEIR VOICES BE HEARD.
The Children’s Law Center of Central North Carolina champions the rights and well-being of children through expert legal advocacy and strong community partnerships. Our goal was to present the organization through a fresh, uplifting lens—focusing on the positive outcomes rather than the challenges inherent in this work. In addition to the main overview film, we highlighted two key programs—Education Advocacy and Custody Advocacy—to showcase their essential role in creating lasting impact.
PHOTOGRAPHY
To complement the video assets, we aligned the visual style of our photography to create a cohesive, cross-medium aesthetic. This unified approach reinforced the campaign’s messaging and elevated the client’s visual identity. The result: a consistent, versatile toolkit ready for seamless use across multiple marketing channels.
Describe your image
BEHIND THE SCENES
Executing a fast-paced, one-day shoot was a major challenge—but one we met through meticulous planning and a highly skilled team. To streamline our workflow, we divided the studio into two functional sets: one side served as a backdrop for interviews and key B-roll, while the other was transformed into a mock school environment. We wrapped the day with on-location filming at a nearby home. Take a look at how we collaborated to bring this vision to life.
CLIENT:
Entity: Children's Law Center of Central NC
Ben Loebner: Fund Development Manager
Iris Sunshine: Executive Director
Paige Gilliard: Director, Custody Advocacy Program
CREW:
Production: AFFIX Studio
EP & Director: Cameron Bates
Co-Producer & Photographer: Bryce Johnson
DP: Joshua Ausley
Gaffer: Nijal Smith
1st AC: Nick Long
PA: Izzy Pierce
Art Department: Patti Bates
Studio: The Frame
TALENT:
Ilise Munger
Natalie Munoz
Jaxon Croke
Kelvin Drakeford
Emma Munger
Megan Lillie
Carlos Gazca
POST PRODUCTION:
Post Hose: East Editorial
Post Supervisor: Joshua Swope
Editor: Cameron Bates
Sound Designer:
Logo Animation: Mitch Foust
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