Logitech G
By Paper Crowns
Created with Paper Crowns and Mait.TV, this campaign follows NASCAR star Bubba Wallace, blending his drive for victory with Logitech G’s passion for innovation and performance.
Drive To Win.
Paper Crowns and Mait.TV approached us to serve as their production arm in North Carolina. We supported the project by hiring crew, sourcing gear, scouting locations, and managing logistics leading up to the arrival of the Mait crew.
BEHIND THE SCENES
Entities:
Client: Logitech G
Agency: Paper Crowns
Production Company: Mait.TV
NC Production Company: AFFIX Studio
All rights reserved to Paper Crowns & Logitech G.
BTS Photos: Felix Verhous
Over an action-packed two-day shoot across multiple locations, we brought the vision to life—capturing everything needed to make this campaign a success. Go behind the wheel with us to see how we turned Bubba’s journey and Logitech G’s innovation into powerful visuals.
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